
Ethics of Lovely Lily Designs
At Lovely Lily Designs, I'm on a mission to do my part in reducing waste while in the fashion industry and every step I take is a conscious choice to be more sustainable. From sourcing fabrics responsibly to managing waste, I'm committed to making a positive impact.
The clothing labels are proudly crafted by a local business in the Manawatū region, supporting small, sustainable enterprises. I also take care with our packaging: The smaller, black envelopes are fully compostable at home, while our larger, grey ones are recyclable as soft plastic.
My dedication to sustainability extends to every detail. The plastic backing from our printing labels is returned for proper recycling, ensuring nothing goes to waste. Any scrap fabric that doesn't make it into the products is given a second life, sent to a local New Zealand business where it's transformed into valuable materials like felt, recycled foam, furniture blankets, and hi-vis gear.
These eco-friendly practices are just one way I support local communities and contribute to a cleaner, greener future. By making thoughtful, sustainable choices in every aspect of our business, I'm proud to be part of a movement that prioritizes the planet- and I'm so glad you’re joining me on this journey of conscious, positive change.

buy sustainable
buy New Zealand made
buy local